"What's in it for me?"
This project strives to provide a platform for teens – specifically, for boys from new, middle-class neighborhoods in Holon. Holon is an area that represents, more than any other, the processes of standardization that have been taking place in Israeli society in recent years. The teenage years are a significant period – a transitional period in which teens deal with the development of their individual identities as young men. Now more than ever, they try to construct their identities by means of a material culture – meaning that how they represent themselves is significant: electric bicycles, cars, phones, items of clothing. This project aims to expose the complex process of social mobility, and the desire to create a heroic personality in a time of social changes. The photographs were taken in Holon, the city I belong to – and where I turn back into a teen every time I visit.