Maya Agassi

Like and Punishment

There’s no sin in and of itself. The concept of sin is the result of comparison, explicitly or by implication, between what is desired and what is available. Without this comparison, in which an action is measured on ethical scales and found lacking, there is no sin; there are only actions and desires. Actions and desires turn into sin in a world with certain expectations.” – The Seven Sins, Aviad Kleinberg, 2016

The development of technology has created a social phenomenon coined, “bulimia of images.” Social media “feeds” us a multitude of images that provide momentary social satisfaction, and afterward they are expelled, leaving us feeling lonely – “hungry” for more.

In the guise of images that are positive – we’d all like to categorize our lives as, “the good life,” “fun,” – there is a central, unstated message: “Likes” equal having high social capital, the need for which is insatiable. Similarly, the bulimia blurs the experience of the “here and now” – as we are so busy scrolling the feed, gorging ourselves on what it seems the world expects us to be. The comparison that people conduct daily – comparing themselves to their environment – causes them to chase after the illusion of social capital – an illusion that bursts the moment it encounters another image, which erodes the strong image one aims to present.

This screening includes about 300 pictures. Each picture represents one sin out of the seven )pride, sloth, gluttony, envy, anger, lust, and greed( but in all of them, one can also see the new sin, bulimia. In addition to the screening, there is a book on display – of limited scope – with about 150 images.